KAILASH PICTURE COMPANY PVT. LTD.
Synonymous with quality content over decades
KAILASH PICTURE COMPANY PVT. LTD.
Synonymous with quality content over decades
Latest Work
Har Ghar Tiranga
‘Har Ghar Tiranga’ is a campaign under the aegis of Azadi Ka Amrit Mahotsav to encourage people to bring the Tiranga home and to hoist it to mark the 75th year of India’s Independence. Our relationship with the flag has always been more formal and institutional than personal. Bringing the flag home collectively as a nation in the 75th year of independence thus becomes symbolic of not only an act of personal connection to the Tiranga but also an embodiment of our commitment to nation-building. The idea behind the initiative is to invoke the feeling of patriotism in the hearts of the people and to promote awareness about the Indian National Flag.
The video exhibits the soul, strength, and diversity of India from sports, rocket dispatches, armed force, to the entrancing excellence of the province.
Directed by Angadveer Surendranath and Kailash Surendranath
Max Life Insurance
Directed by Sonal Dabral
OUR Work
National Integration
We have created Iconic videos for National Integration in India over the years which have today achieved an anthem status
Directed by Kailash Surendranath
National Integration
Directed by Kailash Surendranath
National Integration
Directed by Kailash Surendranath
National Integration
Directed by Kailash Surendranath
All kind of product and concept categories
Our worker ranges from food to fashion to children and any other Category you might need to tell your story
Directed by Kailash Surendranath
All kind of product and concept categories
Directed by Kailash Surendranath
All kind of product and concept categories
Directed by Kailash Surendranath
All kind of product and concept categories
Directed by Kailash Surendranath
All kind of product and concept categories
Directed by Kailash Surendranath
Talented Directors
Talented Directors
Access to Talented Directors from any part of the world to suit your budget and script
Max Life Insurance
Directed by Sonal Dabral
Talented Directors
Access to Talented Directors from any part of the world to suit your budget and script
No. 1 Yaari
Directed by Sonal Dabral
Talented Directors
Access to Talented Directors from any part of the world to suit your budget and script
Construction World (corporate film)
Directed by Angadveer Surendranath
Talented Directors
Access to Talented Directors Internationally
Linen Club
Directed by Manuel Portillo
Talented Directors
Access to Talented Directors Internationally
Emami Malai Kesar
Directed by Lalli Johnson
International Production Support
Microsoft Education Every Student Has a Voice
Line produced by Kailash Picture Co. for the Indian portion in New Delhi for Microsoft, USA
Line Produced for PXP The future of creative production, USA.
Evan Astrowsky (He/Him) 2nd VP/Executive Producer
Olay Then Now
Directed by Eva Munz for Satchi & Satchi.
Line Produced for Big Blue Production, Thailand.
Olay (Reason to Smile)
Directed by Eva Munz for Satchi & Satchi.
Line Produced for Big Blue Production, Thailand.
Head & Shoulder Shampoo
Directed by Anthony Redman
Line Produced for Big Blue Production, Thailand
A Mighty Heart - Trailer
Line Produced entirely in Mumbai and Pune by Kailash Picture Co. for Paramount Vantage & Plan B
Star cast: Angelina Jolie, Dan Futterman, Irfan Khan, Archie Panjabi.
Code 46 - Trailer
Line Produced by Kailash Picture Co.
Shot in Rajasthan with Tim Robbins, Samantha Morton, Om Puri
Singapore Airlines
Line produced by Kailash Picture Co. for the Indian portion in Udaipur, Rajasthan for Silver Screen Production, Australia
Ads of salman khan
Salman Khan’s launch ad
Directed by Kailash Surendranath
..... and more recently with Salman Khan
Directed by Kailash Surendranath
..... and more recently with Salman Khan
Directed by Kailash Surendranath
..... and more recently with Salman Khan
Directed by Kailash Surendranath
..... and more recently with Salman Khan
Directed by Kailash Surendranath
National Integration - Phir Mile Sur Mera Tumhara
Directed by Kailash Surendranath
About Us
Founded by
Founded by eminent film maker, Kailash Surendranath and producer Aarti Gupta Surendranath, Our work spans the globe. We have worked with the international film fraternity on numerous prestigious projects in every continent; making us truly international. our path breaking commercials and films have earned a legendary status in the history of Indian advertising and brand building.
Kailash Surendranath
Kailash Surendranath, the man behind the iconic ‘Mile Sur Mera Tumhara’ film, thousands of path-breaking brand commercials as well as a hit show streaming on an OTT platform, is all set to share stories from his life and work at the inaugural BrandSutra Annual Lecture, to be held in the second week of February in Mumbai.
Think of the Liril soap ad which took Indian audiences by storm with the visual of a young bikini-clad woman frolicking under a waterfall, or the Britannia Glucose biscuits commercial featuring Amjad Khan aka India’s most dreaded Bollywood villain Gabbar Singh for the first time in an ad, or the campaign for washing powder Nirma, that gave ruling multi-national brands a run for their money, or ‘Chakravyuh: An Inspector Virkar Crime Thriller’, a hit MX Player original web series launched in March 2021, and one name that crops up is that of adman Kailash Surendranath.
This advertising industry veteran, who has the distinction of producing and directing perhaps the maximum number of commercials in the country (5,000 and counting...) as well as a number of meaningful national integration films over four decades, and is now on to producing shows for OTT platforms, will share stories from his life and work at the inaugural BrandSutra Annual Lecture, to be held in the second week of February in Mumbai.
ADMAN OF REPUTE
Surendranath is an institution unto himself and has over the years made a path-breaking contribution to the advertising industry. His work in the field of cinema and TV commercials has always been new and trend-setting. He has built brands over the years with films in all kinds of genres, ranging from food to kids to humour, emotion, lifestyle, fashion, musicals and hard sell. Apart from Liril, Britannia Glucose and Nirma, he has to his credit the Amul TV commercials, Emami, Vimal Fabrics and countless other brand campaigns.
Surendranath has produced and directed commercials not only for various markets in India and the rest of the sub-continent, but also for Africa, Europe and the United States. His work on public service ‘The Story of Hope’ for the Year of the Handicapped received a prestigious entry in the Cleo Hall of Fame.
SERVICE TO THE NATION
Born to a famous singer and actor of early Bollywood named Surendra, Kailash Surendranath started his film-making career at the age of 17, and even as early as that, made a national integration film called ‘Sita Aur Saleem’ for the Films Division, which was appreciated widely in cinema circles at the time. Later, he went on to direct and produce a series of inspiring national integration films such as ‘The Freedom Torch - Mile Sur Mera Tumhara’, ‘Raag Desh’, ‘Jhansi Ki Rani’ and ‘Phir Mile Sur’. These films on national integration have made a lasting impact in the minds of Indians and have gone on to attain anthem status. Widely viewed on television channels, these films have gone viral on the Internet as well.
MOST RECENTLY RELEASED ON THE 15TH OF AUGUST 2022 TO THE 75TH INDEPENDENCE DAY OF INDIA “HAR GHAR TIRANGA” FOR THE MINISTRY OF CULTURE.
This is a Musical Anthem film shot all across India in every state with celebrities as well as regular people displaying proudly the Indian flag.
It has been co-directed by Angadveer Surendranath and Kailash Surendranath
The campaign reflects aspects of the country’s progress such as digitisation, advances in science, foray into space, emphasis on clean energy as well as major government initiatives
The idea of having a national flag in every home is beautiful, and the #HarGharTiranga campaign is a call for action that is here to stay. Our film has matched the importance of this campaign.
BOLLYWOOD PIONEER
Surendranath is responsible for launching the careers of many current Bollywood stars, with many facing the camera for the first time under his direction. Salman Khan, Jackie Shroff, Aishwarya Rai, Arjun Rampal, to name a few, progressed to films after starting their careers with Surendranath in advertising. Earlier, Surendranath also initiated endorsements from movie stars in commercials at a time when it was not very common.
NOW, ON TO DIGITAL
Kailash Surendranath, along with his wife and business partner Arti Gupta Surendranath, recently entered the field of digital entertainment with his new company, Mayavid Online LLP. Their first release for Applause Entertainment, ‘Chakravyuh: An Inspector Virkar Crime Thriller’, an MX Player original web series launched in March 2021, has been a hit binged-watched show. With a huge body of work and vast experience of film production and direction behind him, Surendranath is on to producing many more shows for various OTT platforms.
Kailash Picture Ib his credit as director and producer a series of Inspiring National Integration films such as:
- The Freedom Torch
- RaagDesh
- Mile Sur
- Phir Mile Sur.
He has made trend setting contributions to the Indian advertising industry and has Directed more than 3000 commercials over the last four decades.
Vimeo: https://vimeo.com/manage/videos
Imdb link : https://www.imdb.com/name/nm1576326/?ref_=nv_sr_srsg_0
Kailash Picture Imdb link : https://pro.imdb.com/company/co0247215/?rf=cons_ats_co_pro&ref_=cons_ats_co_pro
Aarti Gupta Surendranath
A very experienced and resourceful Producer. She has produced all of Kailash Picture company's commercials with numerous International Directors in India and Abroad. Her talent is in designing your production to suit your budget, schedule, and creative objectives.
As a Line Producer she has to her a credit:
- Paramount Vantage Plan B’s (Mr. Brad Pitts) A Mighty Heart’ starring Angelina Jolie& Daniel Futterman
Filmed in India where she – re- created Pakistan locations in Mumbai a Pune
- 'Code 46’ starring Tim Robbins and Samantha Morton.
- Numerous International Commercials
OTT Platform
Recently Aarti Gupta Surendranath along with Kailash Surendranath have entered into the field of Digital Entertainment with their new company Mayavid Online LLP. The first release has been made for the studio Applause Entertainment and it is called “Chakravyuh: An Inspector Virkar Crime Thriller. Currently streaming on MX Player this is a huge hit and has been the most binged watched show streaming on mx player. With this immense body of work and vast experience of film production and direction behind them they intend to produce many more streaming shows for the various OTT platforms in India
National Integration Films & Public Service and Awareness Campaigns
Har Ghar Tiranga
Creative Producer
Mile Sur Mera Tumhara
Public awareness Campaign’ – Legendary; Iconic; got recognised as India’s alternate National Anthem. It’s in 13 different Indian languages by Iconic Indians from all walks of life. It is filmed across the length & breath India’s iconic historical places.
Torch of Freedom
Iconic Sportsmen of India.
Jhansi Ki Rani
The start of freedom struggle in India.
Orissa Flood relief
PETA
Cow Slaughter
Shahtoosh Awarness
Campaign; With Wildlife Trust of India where she’s been given the honorary title of ‘Campaign Advisor.
Phir Mile Sur
Produced / researched, the country’s most noteworthy, highly recognized.
As - Model & Bollywood Leading lady
Aarti’s modeling career began whilst still in School, all of 15years old.
Chosen to model for the then most coveted brand - Sunsilk shampoo; immediately rose to the the top of the field with Print and film Campaigns and ramp shows.
Sunsilk Shampoo; Nescafe; Band Aid; Bombay Dyeing Sarees; Sunsilk Shampoo; Nescafe; Band Aid; Garden Sarees; Bombay Dyeing Sarees; Clearasil. Tata Tea, Yera Glassware & to her credit were the most legendary Campaigns of the day; the first ever “Garden Sarees” model for 3 years was known by her maiden name Aarti Gupta. went on to become India’s leading models that followed on to Halo Shampoo; Campa Cola Where she discovered the young Salman Khan and recommended him to her then fiancé Kailash Surendranath with whom he faced the camera for the first time as a model.
The second phase of her career- her first Feature film as a leading lady in Shakti Samanta Productions directed Ashim Samantha opposite Mithun Chakrabarthy – “Aamne Saamne”; Ramsey Brothers “Purana Mundir” Opposite Manish Behl, which became one of the biggest grossers of its time followed by “Tahkhana” & Samri” in 3D. She also dabbled in an Art Cinema –Aashiana” Directed by Mahesh Bhatt where she played a tribal girl- with Mark Zuber & Deepti Naval. “Apna Jahan” Dir. Subroto Bose with Naseeruddin Shah &Deepti Naval; Opposite Anil Kapoor in Feroze Khan’s “multi- starrer “Jaanbaaz”
Imdb link : https://www.imdb.com/name/nm12423864/?ref_=nv_sr_srsg_1
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TV Commercial Ad Maker
Office Address: Office No. 03, Everest Building, Tardeo, Mumbai 400 034 Email: kailashpicture@gmail.com Contact Number: +91 22 - 2351 2251 / 2363 4633
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